Brown rice milk tea market seen reaching $2.05 billion by 2030

The brown rice milk tea market is projected to grow from $1.19 billion in 2025 to $2.05 billion by 2030, according to The Business Research Company. Rising demand for wellness drinks, plant-based beverages and e-commerce sales are shaping the category’s expansion, with Asia-Pacific leading today and North America poised for the fastest growth.

Why it matters: - Brown rice milk tea is moving from a niche beverage into a larger functional drinks category as consumers look for low-caffeine, plant-based and clean-label options. - The market’s projected climb to $2.05 billion by 2030 signals room for new product launches, retail expansion and premium flavored tea offerings.

What happened: - The Business Research Company said the brown rice milk tea market is expected to rise from $1.19 billion in 2025 to $1.32 billion in 2026. - The firm projects the market will reach $2.05 billion by 2030. - The report was published June 23, 2026, in London.

The details: - The market is forecast to grow at an 11.4% CAGR in 2026. - The longer-term outlook calls for an 11.6% CAGR through 2030. - Growth in the historical period was tied to Asian-inspired drinks, plant-based beverages, flavored milk tea demand, ready-to-drink expansion and broader availability in supermarkets and convenience stores. - Key trend lines include low-sugar and naturally sweetened products, plant-based and lactose-free options, artisanal and roasted flavor profiles, ready-to-drink formats and functional variants aimed at digestion and immunity. - Brown rice milk tea blends brewed tea with milk and brown rice or brown rice flavoring. - The beverage is known for a nutty, toasty flavor and a creamy milk-tea texture. - The report links demand to health and wellness concerns as consumers seek nutritious, low-caffeine and naturally sourced beverages. - The Global Wellness Institute reported the global wellness economy grew from $5.8 trillion in 2022 to $6.3 trillion in 2023, a 9% increase. - E-commerce is also widening access to specialty beverages. - The US Census Bureau said total U.S. e-commerce sales reached $1,192.6 billion in 2024, up 8.1% from 2023. - The e-commerce share of total retail sales rose from 15.3% in 2023 to 16.1% in 2024. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - Asia-Pacific was the largest market in 2025. - North America is expected to be the fastest-growing region during the forecast period. - Download a free sample of the report - Read the full market report

Between the lines: - The market forecast suggests brown rice milk tea is benefiting from two overlapping shifts: wellness-driven beverage buying and the convenience of online specialty retail. - Asia-Pacific’s lead reflects established tea-drinking habits, while North America’s projected growth points to broader adoption of plant-based and functional drinks.

What's next: - The Business Research Company expects packaging, flavor customization and functional positioning to remain competitive themes through 2030. - Retailers and brands are likely to lean further into online channels and ready-to-drink formats as the category grows. - The report highlights updated graphics, forecasting dashboards, TAM analysis, market hotspot infographics and company scoring tools in its 2026 edition.

The bottom line: - Brown rice milk tea is forecast to keep growing fast as health-minded consumers, e-commerce and premium beverage trends expand the market.