GMJ Accounting opens new client capacity in Jacksonville

GMJ Accounting is taking on new bookkeeping, tax and advisory clients in Jacksonville, North Carolina, as small businesses across eastern North Carolina and the Carolinas look to outsource finance work before tax season. The firm says it is expanding capacity for month-to-month engagements, with pricing starting at $225 a month.

Why it matters: - Small business owners across eastern North Carolina and the broader Carolinas can now access additional outsourced accounting support instead of trying to hire in-house. - GMJ Accounting is adding client capacity ahead of tax season, when many owner-operated businesses need bookkeeping, tax and advisory help most. - The move reflects continued demand for outsourced accounting and fractional CFO services among businesses under $10 million in revenue.

What happened: - GMJ Accounting announced it is accepting new clients for monthly bookkeeping, tax preparation and advisory engagements. - The Jacksonville, North Carolina-based firm is opening capacity for small business owners heading into the new fiscal year. - The firm serves clients in Jacksonville, Wilmington, Myrtle Beach and surrounding communities. - New client inquiries can be submitted through the firm's website or by phone. - GMJ Accounting's office is at 402 Ellerbe Court, Jacksonville, NC 28546, and visits are by appointment. - The firm typically responds to new inquiries within one business day.

The details: - GMJ Accounting was founded in 2014 by Gina Bertone, EA, MAcc, CEP®, an IRS Enrolled Agent and former CFO of a local restaurant chain. - The firm provides accounting, consulting, bookkeeping and tax services. - Services include transaction categorization, bank and credit card reconciliations, monthly financial reports, business and personal tax returns, sales tax management, payroll setup and IRS representation. - Monthly bookkeeping starts at $225 per month. - Pricing is flat-rate and based on a client's average monthly expense volume. - Catch-up bookkeeping, business tax returns and CFO-level advisory work are quoted separately based on scope. - Monthly engagements are billed month to month, with no long-term contract. - GMJ Accounting works primarily in QuickBooks Online. - The firm supports integrations with Shopify, Square, Gusto, TaxJar, Cin7, Bill.com, Expensify, ShipStation, Knowify and other platforms. - New clients submit documents through SmartVault, a secure client portal. - GMJ Accounting works with restaurants and bars, e-commerce sellers, medical and dental practices, freight and logistics operators and nonprofits. - The firm's bench includes North Carolina bookkeepers and tax professionals serving clients across the Carolinas.

Between the lines: - The firm is positioning itself around flexibility, which may appeal to owners who want professional accounting support without a long-term commitment. - Gina Bertone said the firm has room to onboard clients properly before tax season and that small businesses benefit when a bookkeeper has time to review the numbers and ask the right questions. - The focus on industry-specific software integrations suggests GMJ Accounting is targeting businesses with more complex, software-driven workflows.

What's next: - GMJ Accounting expects to onboard new clients ahead of the next tax season. - The firm is likely to keep marketing month-to-month bookkeeping and advisory services to businesses that need faster access to outsourced finance support. - New clients can expect an initial response within one business day after inquiry.

The bottom line: - GMJ Accounting is betting that small businesses in the Carolinas want experienced, flexible accounting help without the cost and delay of hiring in-house.