Ascend Digital Agency volunteers and donates $5,000 to Ronald McDonald House Buffalo

Ascend Digital Agency, a Buffalo-based marketing firm, spent a volunteer shift at Ronald McDonald House Buffalo on Aug. 7 and gave the nonprofit $5,000. The effort supports families with children receiving care in Buffalo and underscores the agency’s local community involvement.

Why it matters: - The donation and volunteer work add direct support for Ronald McDonald House Buffalo, which serves families with ill or injured children. - The effort also shows how local businesses can contribute both money and hands-on help to a nonprofit that relies on community support.

What happened: - Ascend Digital Agency volunteered at Ronald McDonald House Buffalo on Friday, Aug. 7, from 9 a.m. to 1 p.m. - The Buffalo-based digital marketing agency also donated $5,000 to the organization. - The team helped with meal preparation, facility cleanup and other daily tasks during the visit.

The details: - Ronald McDonald House Buffalo has served families since 1983. - The Buffalo chapter supports families from New York, neighboring states and other parts of the world. - The Ronald McDonald Family Lounge at Golisano Children’s Hospital gives families a place to rest and recharge. - Hospitality Carts at Golisano Children’s Hospital and Sisters of Charity Hospital provide complimentary beverages, snacks and activities while families stay near a patient’s bedside. - Ronald McDonald House is an independent, nonprofit 501(c)(3) organization with chapters in more than 60 countries and regions. - More information is available at RonaldMcDonaldHouseBuffalo.org.

Between the lines: - Lisa Booz, executive director of Ronald McDonald House Buffalo, said the visit reflected more than a financial gift and valued the volunteer time as part of the impact. - Ascend Digital Agency frames community involvement as part of its internal value of finding a way to make a difference. - The donation fits the agency’s Buffalo roots and its broader client-facing brand as a service-focused business.

What's next: - Ronald McDonald House Buffalo will continue serving families through its house, family lounge and hospitality carts. - Ascend Digital Agency is likely to keep aligning community work with its stated value of making a difference.

The bottom line: - Ascend Digital Agency paired cash support with volunteer labor, giving Ronald McDonald House Buffalo both funding and immediate practical help.