Feng Cha launches a Pumpkin Series nationwide

Feng Cha is rolling out a limited-time Pumpkin Series at locations nationwide on Sept. 26, featuring three new drinks and a one-day launch promo. The release is meant to tap fall demand while giving the boba chain a seasonal menu refresh.

Why it matters: - The Pumpkin Series gives Feng Cha a seasonal menu play tied to one of the biggest flavor trends of fall. - The nationwide launch could drive traffic with a limited-time offer and a one-day discount. - The lineup expands Feng Cha’s menu beyond standard pumpkin drinks by adding tea, coffee and ube.

What happened: - Feng Cha will launch its Pumpkin Series on Saturday, Sept. 26, at locations nationwide. - The limited-time collection includes Pumpkin Tea Latte, Pumpkin Cafe Latte and Ube Pumpkin Milk. - Feng Cha framed the launch around the theme “Pumpkin Just Got Better.” - The company held an exclusive first taste event at its Coppell, Texas, location on Sept. 5. - More than 100 creators, influencers, loyal customers and friends of the brand attended the preview.

The details: - The Pumpkin Tea Latte pairs pumpkin with tea. - The Pumpkin Cafe Latte pairs pumpkin with coffee. - The Ube Pumpkin Milk mixes pumpkin with ube for a different seasonal option. - Feng Cha says the series is designed to bring warmth and seasonal excitement to each visit. - Dessie Brown, Jr., Feng Cha’s director of marketing, said the company wanted to put its own spin on a flavor people wait for all year. - Brown said guests drawn to tea, coffee or ube can find a version that fits their preference. - Customers who buy any Pumpkin Series drink on Sept. 26 can get a second drink for 50% off. - The promotion is available for one day only at Feng Cha locations nationwide. - Feng Cha was founded in 2017 and describes itself as a premium boba beverage franchise. - The company offers handcrafted beverages, fresh ingredients and a modern café experience. - Feng Cha says it has locations throughout the United States and continues to expand through franchising.

Between the lines: - The launch shows Feng Cha using seasonal products to create urgency and repeat visits. - Adding ube to a pumpkin menu gives the chain a more distinctive hook than a standard fall rollout. - The early influencer preview suggests Feng Cha is leaning on social buzz to amplify the public release.

What's next: - The Pumpkin Series will remain available nationwide for a limited time. - The one-day discount on Sept. 26 may help convert launch interest into immediate sales. - Feng Cha is likely to continue using franchise growth and limited-time drinks to build brand awareness.

The bottom line: - Feng Cha is betting a pumpkin menu with a twist can turn fall nostalgia into a nationwide traffic driver.